Growth strategy in just five months
Results
325%
increased in qualified leads
17%
increase in mail open rates
£24K
saved per year in hiring costs
Industry
B2B Media
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Company size
Small enterprise
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Channels
Webinars
Social media
Paid advertising
Email marketing
​"You guys are unmatched in what you do in B2B marketing. I’ve worked with many marketers and agencies over the years, UNTAMED has stood out for not just understanding our business, but becoming part of the business and being invested in our success. Helps that you’re pretty awesome to work with too :)"
Mariette Armitage
Sales & Marketing Leader, ClickZ Media
The challenge
Contentive was attracting a steady flow of traffic, but that interest wasn’t translating into qualified leads or meaningful engagement.
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Low LinkedIn engagement and weak email open rates. Despite steady traffic, these channels weren’t performing at their full potential.
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MQLs remained stagnant, and while campaigns were active. Content failed to convert readers into prospects.
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Inconsistent website traffic. Spikes here and there made it tough to build a sustained audience.
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No unified strategy. Every tactic had potential, but without alignment, they weren’t driving results together.
Bottom line? Contentive needed a strategic, multi-channel approach that didn’t just grow numbers - it turned visitors into engaged, loyal users across LinkedIn, email, and the website.
The fix: A fully integrated growth strategy
Instead of siloed tactics, UNTAMED built a cohesive strategy that made every channel work together.
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Email marketing that converts
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Revamped email campaigns with resonating subject lines, segmented lists, and personalised content - leading to more opens and clicks.
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Built a consistent email cadence, ensuring subscribers got relevant content at the right time.
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Used real-time analytics to reiterate messaging, making every send count.
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LinkedIn: From passive to powerhouse
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Data-driven content strategy focused on engagement-first posts that brought real conversations.
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Optimised the LinkedIn Newsletter to consistently grow subscribers and increase engagement.
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Website traffic & conversion optimisation
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Increased referral and direct traffic through organic search improvements and targeted initiatives.
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Used UX elements on key pages like Subscribe and Advertise with Us, removing friction and increasing conversions.
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Continuous optimisation & real-time adjustments
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Tracked performance across LinkedIn, email, and the website, refining tactics to drive engagement.
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A/B tested email campaigns and LinkedIn posts, ensuring every message hit the mark.
The results: More engagement, more growth, more wins
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74% increase in LinkedIn Newsletter subscribers.
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118% boost in email open rates, growing from 14.93% to 32.61% in just three months.
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15% increase in monthly website traffic fueled by email-driven traffic.
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Higher LinkedIn engagement, driving more leads, partnership opportunities, and brand visibility.
Takeaway: Engagement is a strategy
Contentive’s success proves that when every channel works together, growth is inevitable. A disconnected strategy wastes potential. A unified, data-driven approach turns passive visitors into engaged audiences and active buyers.
