The challenge

Hive Learning, with renowned clients such as Boots, Forvis, Barclays, Excellus, Kantar, and more, had built a solid reputation in the Learning & Development (L&D) space. However, when they pivoted into Sales Enablement, they faced a huge challenge: their existing brand no longer resonated with the new industry they were targeting. The shift required a rebranding to meet the demands of this new audience, one that demanded a more dynamic, results-driven approach to sales.

The fix

UNTAMED was brought in to help navigate this pivotal transition. Initially working with Hive Learning, UNTAMED quickly identified the need for a fresh brand that would represent Hive Perform’s new focus on sales enablement.

With Rebeca, UNTAMED’s Fractional Head of Marketing, embedded within the leadership team, we set out to develop a new brand identity and positioning that would resonate with the sales-driven audience.

Key steps taken:

• Brand Repositioning & Storytelling: In just one week, a new brand was born, complete with fresh positioning and compelling stories. We validated the new proposition through focus groups with potential clients willing to test Hive Perform’s sales enablement offering.

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• First Use Case: Onboarding: We focused on onboarding new sales reps as a key use case, proving Hive Perform’s ability to train reps quickly and turn them into revenue generators in record time.

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• Fractional Leadership + Implementation Squad: With Rebeca leading the team and the UNTAMED Implementation Squad in place, we were able to execute quickly and effectively. The Implementation Squad provided the hands-on support needed to bring the brand to life and execute content strategies in record time—something that would have taken much longer with a traditional approach.

Cost savings:

• Branding Savings: By handling the entire rebranding process in just weeks instead of months, UNTAMED saved Hive Perform over £40K compared to traditional agency costs. This included all branding and positioning work, typically spread over several months.

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• Implementation Squad Savings: By utilising our Implementation Squad (which included design, content creation, website design, videography, and more), Hive Perform saved £30K in freelance work that would normally be needed to create all the necessary collateral, websites, campaigns, and videos.

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• Overall Savings: Through UNTAMED's fractional leadership and Implementation Squad, Hive Perform saved over £70K in total costs compared to traditional methods of working with multiple agencies and freelancers.
   

The results

Within just three months of launching Hive Perform:

• Secured two awards from G2, including the “Loved by Users” badge, a testament to the brand’s new direction and the positive feedback from users.

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• Public launch success: Through strategic content creation and partnerships, we secured notable clients like AstroZeneca, Kantar, Bupa, and Getty Images, further solidifying Hive Perform’s position in the industry.

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• Team Alignment: Through clear leadership and the Implementation Squad, Rebeca and the UNTAMED team brought cohesion and focus to the previously fragmented marketing efforts. This alignment allowed the team to work efficiently, and the company quickly began to see measurable results.

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• Fast testing of channels and messaging: With a fractional marketing team and a fast-moving strategy, Hive Perform was able to quickly test and refine their marketing channels and messaging, ensuring they went to market with a message that resonated with their target audience.