The challenge: Overcoming modern challenges with AI-driven solutions

Treasury teams are facing an increasing number of challenges: from complex cash flow management to delayed cross-border payments, and slow decision-making processes that hinder agility. As demands grow and expectations rise, traditional methods are no longer sufficient to keep up with the pace.

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That’s where our Leading Voice Broadcast comes in. We set out to provide treasury teams with the tools to tackle these obstacles directly, offering actionable insights that go beyond theory. Our focus was on delivering real-time visibility to make smarter, faster decisions, using AI and automation to streamline processes and improve accuracy, while also helping teams manage compliance in an ever-changing landscape.

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Our goal wasn’t just to discuss the future of treasury management; we aimed to provide tangible solutions that treasury teams can implement today to drive efficiency and ensure long-term success.

The fix: Content that sells

Pre-Production: Laying the foundation for success

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Defining clear objectives

Before the broadcast, we set clear goals:

• Drive registrations by targeting treasury professionals, CFOs, and decision-makers.

• Prepare actionable content to ensure practical solutions were shared, addressing treasury teams' real-world challenges.

Building the promotional strategy

We reached treasury professionals through multiple channels:

• LinkedIn posts with speaker spotlights, countdowns, and event teasers.

• Newsletters & Mailshots driving registrations and addressing audience challenges.

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Speaker coordination & content development

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• We carefully selected speakers based on their expertise in AI, virtual accounts, and compliance.

• The content was structured to ensure a cohesive flow, with each speaker building on the previous one, focusing on actionable insights.

• A dry run ensured technical readiness and smooth delivery.

Technical set-up & infrastructure

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• We used Streamyard for a seamless streaming experience.

• Pre-event checks prior ensured smooth execution.

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Post-Production: Ensuring long-term impact

TLDR recap

A TLDR recap summarised the key takeaways and was shared with attendees, providing long-term value through reusable content.

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Repackaging content

We broke the full broadcast into bite-sized snippets, which were shared across social media, LinkedIn, and email to maximise visibility and engagement.

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Audience engagement post-event

Follow-up emails included the full broadcast recording, related articles, and further resources.

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Long-term value

Content from the broadcast was added to a resource hub, continuing to add value. These insights were also integrated into future campaigns, reinforcing Infosys Finacle's thought leadership in treasury innovation.

The results: A traffic surge that actually mattered

• Over 100 sign ups in the first week

• 200+ sign ups with continued promotional activities

• Generated 10x the revenue (End-to-End Broadcast Delivery)