Tether had no problem getting visitors to their site - but getting them to convert? Different story.

• Ranking well, but no action. People were landing on the site but leaving just as fast.

• SEO without strategy. No real focus on high-intent keywords or content that actually drives sales.

• Low domain authority. Without strong backlinks, search rankings and credibility took a hit.

• Fierce competition. Salesforce-related searches are cutthroat. Tether needed a plan to stand out.

• Weak conversion pathways. Landing pages weren’t guiding visitors to take action.

Bottom line? Traffic means nothing if it doesn’t convert. Tether needed an SEO and CRO strategy that turned passive clicks into engaged buyers.

Instead of chasing vanity metrics, we rebuilt Tether’s digital strategy from the ground up ensuring that every keyword, page, and interaction had one goal: conversion.

SEO & Content Overhaul

• Developed a laser-focused keyword strategy - no more wasted rankings, just high-intent traffic.

• Conducted a full technical SEO audit - fixing crawl issues, indexing problems, and site structure messes.

• Structured topic clusters to cement Tether as an industry leader.

• Optimised metadata and internal linking for better search visibility.

Backlink & Authority Building

• Launched targeted backlink acquisition - high-quality domains, no spammy quick fixes.

• Built industry partnerships and collaborations to increase Tether’s credibility.

Conversion Rate Optimisation

• Redesigned landing pages - clearer CTAs, frictionless navigation, and compelling copy.

• A/B tested forms, CTAs, and layouts to drive higher engagement.

• Improved load speeds and mobile optimisation - because slow pages kill conversions.

• 434% increase in search clicks 

• 425% increase in search impressions 

• 160% increase in organic search traffic.

• 1,089% surge in referral traffic, proving the backlink strategy worked.

• 229% total website traffic growth.