The challenge: A brand without a clear market fit

Hive Learning had a strong reputation in learning and development (L&D), but expanding into sales enablement presented a challenge.

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• Wrong message. Sales teams weren’t biting. The brand positioning didn’t fit.

• Brand confusion. Trying to shove everything under Hive Learning was diluting impact.

• Undefined audience. They needed clearer segmentation to reach the right decision-makers.

• Marketing misfires. SEO, content, and campaigns weren’t built to convert.

• Low engagement. Plenty of traffic, not enough leads.

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Bottom line? They needed a clean break. A focused brand for sales enablement that actually made sense.

The fix: A brand strategy built for growth

Instead of reshaping Hive Learning to fit sales enablement, UNTAMED built a dedicated brand - Hive Perform - designed to speak directly to sales teams.

Repositioning & Brand Strategy

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• Refined Hive Learning’s positioning to reinforce its leadership in L&D.

• Created Hive Perform - a distinct brand with a clear message for sales enablement.

• Segmented audiences - tailored messaging for each buyer group.

SEO & Content Overhaul

• Built a content strategy focused on high-intent keywords.

• Optimised the website - clearer structure, stronger messaging, better conversions.

• Developed thought leadership content - LinkedIn engagement increased 900%.

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Marketing & Lead Generation Execution

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• Launched targeted campaigns to reach key decision-makers.

• Created lead magnets & webinar strategies to drive engagement.

• Developed sales enablement materials to improve conversion rates.

The results: Stronger brand presence

Brand Engagement & Awareness

• +122.8% increase in LinkedIn reactions

• +900% increase in comments

• +271.4% increase in reposts

• +49.6% increase in followers

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Marketing & Conversion Growth

• 163% increase in webinar registrants 

• 322% increase in marketing form submissions

• 182% increase in landing page views

Unclear positioning kills momentum. UNTAMED helped Hive Learning sharpen its messaging, define its audiences, and create a new, dedicated brand for sales intelligence - Hive Perform.